Capricorn Communications, Inc. was founded by Allison Hersh, Ph.D., an award-winning marketing and public relations professional in Savannah, Ga., who has more than 15 years of experience working with corporate, small business, education and nonprofit clients.
A nationally published writer whose work has appeared in Southern Living, Coastal Living, Traditional Home, Parents and many other publications, Allison excels as a storyteller and strategist. Over the years, she has helped dozens of clients tell their story, raise their profile and achieve their goals.
In the process, she’s earned a number of awards, including the PR News Award for Best Community Relations Campaign, the CASE District III Grand Award for Best Fundraising Publication and the Telly Award for Best TV Commercial.
Allison offers a unique blend of experience as the former Vice President of Media Relations at a leading public relations firm and as the former Director of Marketing and Communications at a major public university. As a result, she understands the distinct needs of business clients as well as higher education institutions.
An accomplished marketing and public relations expert, Allison has extensive experience leading creative teams, brainstorming key messages and developing concepts that capture the heart and soul of what makes her clients unique.
Lauren Ashley is an accomplished digital media specialist with a keen eye for social media success, a talent for writing and a passion for digital marketing.
A millennial in age but an old soul at heart, Lauren has served as the Social Media Coordinator for Armstrong State University and as the Public Relations Coordinator for a growing nonprofit organization. Her unique approach to social media highlights the excitement of events and attention-grabbing good news with an authentic tone that spans everything from crisis communications to everyday updates.
Experienced in Facebook, Instagram, Snapchat and Twitter, Lauren creates a shareworthy social media presence with both personality and accuracy. She is also a talented writer whose work has been featured in Armstrong Magazine, The Inkwell and other media outlets.
Photo credits: Katherine Arntzen