At Capricorn Communications, we’re focused on helping clients tell their story in smart, strategic ways. Here are a few of our favorite success stories.
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NATIONAL MEDIA SPOTLIGHT: Staci Donegan Real Estate
Staci Donegan Real Estate sought out Capricorn Communications to establish Staci Donegan as an industry expert, elevate the company’s profile and secure national exposure for top luxury real estate listings. Through curated media research and targeted pitches, Capricorn Communications successfully lined up high-profile media coverage in The New York Times, The Wall Street Journal, House Beautiful and SouthernLiving.com, expanding the company’s reach and supporting record annual sales.
MARKETING SPOTLIGHT: Armstrong State University
Armstrong State University turned to Allison Hersh to invigorate the university’s Start Strong branding campaign and to develop innovative new marketing materials to support enrollment goals. The end result? A highly creative multi-media marketing campaign, including high-performing digital ads and award-winning television commercials that resonated with target markets and boosted enrollment.
PUBLIC RELATIONS SPOTLIGHT: Parker’s
Capricorn Communications developed and executed the PR strategy for the Fueling the Community charitable giving initiative at Parker’s, a nationally acclaimed convenience store leader. Through strategic media outreach, Capricorn Communications secured high-profile multimedia coverage in key markets throughout Georgia and South Carolina.
WEBSITE SPOTLIGHT: Byrd Cookie Company
Byrd Cookie Company tapped Capricorn Communications to oversee the development and launch of a new mobile-friendly website that showcases the family-owned company’s delicious cookies as well as its rich history. Developed in conjunction with a new Branding & Style Guide, the Byrd website tells the company’s story in fresh ways, highlighting exceptional products, impressive awards and more.
MULTIMEDIA SPOTLIGHT: Great Trials Podcast
When Harris Lowry Manton LLP partner and award-winning trial lawyer Steve Lowry wanted to start a new podcast, he asked Capricorn Communications to take his dream and turn it into a reality. By scheduling interviews with some of America’s greatest trial attorneys and seamlessly managing the logistics of producing a new podcast, Capricorn Communications launched the Great Trials Podcast to rave reviews from top legal publications and significant social media buzz.