Services

MARKETING

From concept to completion, we specialize in marketing solutions that deliver results. We develop exceptional creative materials that invite engagement across multiple platforms.

    • Creative concepts, from clever tag lines to multi-media ad campaigns
    • Marketing plans
    • Campaign strategy, planning and execution
    • Focus group testing with key stakeholders
    • Brochures, direct-mail pieces, flyers, websites and other collateral materials
    • Radio and TV commercial scripting/production
    • Multi-media ad design – print, digital, outdoor, mobile and much more
    • Media buying
    • Inbound marketing – multi-channel strategy and content development
    • Search engine optimization
    • Website development and redesign

PUBLIC RELATIONS

We know how to place great story ideas with key writers, editors and influencers. For more than 15 years, we’ve worked closely with local, regional and national media to secure high-profile media coverage for a wide range of clients.

    • Public relations strategy and execution
    • Press releases and media pitches
    • Publicity for special events
    • Press kits
    • Media training for corporate executives and company spokespeople
    • Crisis communications
    • Reputation management/damage control

COPYWRITING

Need smart, snappy copy that connects with your target audience? We deliver. From highly polished professional writing to persuasive ad copy, we’ve got you covered.

    • Ad copy
    • Radio/TV commercial scripting and concept development
    • Collateral materials
    • SEO web copy
    • Feature writing
    • Ghostwriting
    • Speechwriting

SOCIAL MEDIA

In our digital age, social media is a critical way to share key messages, build relationships, cultivate loyalty and strengthen brand awareness. We provide the strategic planning, execution and monitoring to help you communicate with your target audience 24/7.

    • Social media planning, scheduling and monitoring
    • Content development
    • Social media graphics and videos
    • Paid social media advertising
    • Analytics and tracking

EXECUTIVE COMMUNICATION

Today, CEOs and senior executives are expected to have a wide range of communication skills to enhance the reputation of the company, brand or institution they represent. That’s why it’s important to have an experienced executive communication expert who can work “behind the scenes” to help you plan and execute a successful internal and/or external communication strategy.

    • Executive communications planning
    • Speechwriting
    • Talking points
    • Media training
    • Internal/external communication
    • Ghostwriting
    • Presentation materials

CREATIVE DEVELOPMENT

Creative project development and management is a specialty at Capricorn Communications! We have extensive experience leading creative teams and managing creating projects, making sure every detail is completed on time and under budget.

In fact, we’ve supervised award-winning creative projects, earning the CASE District III Grand Award for a Best Fundraising Publication and a Telly Award for Best TV Commercial. From leading initial brainstorming sessions and organizing focus groups to developing print, digital and electronic materials, we can help you with a wide range of creative projects.


BRANDING

Do you need help branding a new business or re-branding an existing company? Let Capricorn Communications help you create a fresh brand that will attract attention, encourage loyalty among your target audience and achieve your goals.

From concept to completion, we deliver on our promise to help set your company apart from the pack. We have access to award-winning graphic designers, photographers and website partners who can create dynamic logos and visually appealing designs that will take your company to the next level.

Want to learn more? Please contact us today!